Email marketing, when executed properly, is an extremely effective marketing tool.
One thing to bear in mind before writing your content is getting past the spam blockers; junk filters are quick to block suspicious messages.
Good subject lines will offer to solve a problem, describe a benefit or arouse curiosity; this should lead to a click through to the rest of your content.Using an editorial magazine style often helps when writing the subject line and ellipsis (¦) at the end of a sentence always creates a sense on intrigue¦
The main bulk of content in your email needs to be specific to your target reader; think about what your target reader would like to hear.Write your content as if you were talking to a friend in a one-to-one conversation, this removes the pushy salesman talk, enabling a closer relationship with your readers.
Your email must be structured; a common structure involves discussing a problem your reader might have and then offering them a solution – the solution being your product or service.
Including a link to your website somewhere in your email is brilliant way to increase traffic to your site and encourage readers to find out more. You could also link to an online form for readers to fill out for more information, keep the form short and sweet, readers don’t want to be spending more than a minute filling it out – you could also include a phone number for the same purposes.
It’s important to track your email once it has been sent; your subscribers will tell you what you are getting right and what you are doing wrong and it’s important to listen to their views.
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