If you want to get your website high up in search engine rankings, you would do well to get the best SEO agency possible. Obviously, you want an agency that is true to their word and will get you seen for whatever targeted keywords that you want. You will be sure to get back more than what you paid for, since you will get the customers that you are looking for. However, you may find that there are SEO agencies that are less than reputable – as a result, you might want to investigate them by looking into the following criteria…
Past Results – The past track record of a company is the truest measure of the abilities of a company. Quantifiable results should be available to verify their claims. Proof of results they have achieved for the websites of other clients in terms of securing high search engine ratings would be ideal. While some SEO agencies are reluctant to supply client information, they often can put you in touch with clients who are willing to back up their results. If not, inquire about their own website and where they rank in a Google search on the term “SEO agency”.
Timescale – Ask them how long it will take them to get your website ranking highly in Google, Yahoo and Bing. They will not be able to give you an exact answer, but they should be able to say whether you are looking at weeks, months or a year. Avoid agencies that claim that they will get you instant results because anyone claiming that is either lying or using fraudulent methods. Having got their time estimate, ask them whether they are willing to give you a written guarantee. It is not unreasonable to ask for a clause to be written into your contract stating that you want a partial refund should they not be able to deliver within the timescale that they give you.
Communication – You should also learn just how much contact you will have with them during the process, in order to see how and what they are doing. Most SEO agencies will provide you with complete reports each month on their progress; they might even phone you every few weeks in order to give you a more in-depth update. Be sure that the monthly reports include their complete list of links, as well as charts that indicate the growth and expansion of your website. Whenever you can get a hold of them to check on progress, be sure to do so, and ask them whatever questions you like about how things are going for next month.
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